John J Fink.com

In his book "The Hypnotic Writer's Swipe File", Joe Vitale talks about certain words and phrases that cause people to drop their psychological defenses and totally *tune in* to your sales message... almost against their will!

STOP - ask yourself if you've ever read a sales letter that had you reaching for your wallet and ready to buy right now!

Sure, everyone has read a really good sales letter and wanted to buy!

You may not realize it, but I have just demonstrated three techniques Joe teaches in his ebook.

1. The word "STOP" immediately grabs you and lets you know something important is happening. It tweaks your curiosity.

2. The phrase "ask yourself" gives a subconscious command for you to ask yourself a question with a predictable "yes" or "no" answer.

3. Finally, the statement "Sure, everyone has..." puts your subconscious in a state of mind that "*everyone* buys from sales letters" and this can make you think you're weird if you don't buy also!

This "copywriting" stuff is so cool! I wish I had paid more attention in "Psychology 101".

Now what does this have to do with selling ebooks you ask?

Well, there is a simple, yet powerful technique you can use right now - *today* - to grab people's attention and expose them to an ebook sales message without them realizing fully what you are doing. You can use this technique with either your own ebook or someone else's.

FACT: The two most powerful and most read parts of any letter are the opening statement (or headline) and the PS.

Why?

Because both are important and, in the case of the PS, it was so important you had to add on to the end of the letter because you "forgot"!

Just like the word "STOP", a PS at the end of a letter gets people's attention. With that attention you can deliver a simple, subtle sales message.

Here's the PS I'm using right now in every single email I send out (which is about 75-100 emails per day not including the thousands of autoresponder messages)

This PS is programmed into my "signature" so it gets added to every outgoing message.

P.S. Check out his latest ebook!
"The Lazy Man's Guide to Online Business"
==> http://hop.clickbank.net/?johnjfink/efbook